QR code for real estate signs
A for-sale sign has room for three facts and a phone number. The full listing has twenty photos, the floor plan, the square metres, the running costs and the location. The QR code is what joins the two: whoever walks past scans it and sees everything on their phone, at the exact moment they're looking at the facade.
That moment is what gets lost without a code. Someone walks by, likes the house, photographs the sign to call later, and never calls. With the QR, that person lands on the listing at the instant their interest peaks, which is standing on the pavement.
Any web address. We add https:// for you.
Your QR code
Start typing and your QR code appears here instantly.
How it works
- 1
Copy the link to the property listing
Yours if you have a site, or the portal where it's advertised. Your own domain is better, because a portal listing can expire or change address.
- 2
Generate the code and download SVG
On a large sign the code will be printed big, and SVG is the only format that survives that enlargement without looking pixelated.
- 3
Print it large and at the right height
On a facade sign, the code has to be readable from the pavement. As a rule, the side of the code should be at least a tenth of the distance it's scanned from.
- 4
Check it from the street
Scan it standing where an interested buyer would stand, not from half a metre away. That is where most printed signs fail.
Size is the problem, every time
The near-universal mistake on property signs is printing a business-card-sized code on a one-metre sign hanging from a first-floor balcony. Nobody will be able to scan it, and anyone who tries will conclude the code is broken.
The practical ratio is one to ten: to scan from two metres, the code needs about twenty centimetres a side. At five metres, half a metre. If the sign goes somewhere nobody can get close to, the code has to be enormous, or skip it and print the phone number large and legible instead.
On window signs, the other place they're used, the distance is far shorter and five centimetres is enough. There the problem becomes glass glare: stick it on the inside but angled so the sun doesn't hit it head-on during the busiest hours.
Where the code should point
Ideally the property listing on your own site. It's the only address you control: if a portal listing expires, changes plan, or the property is also published elsewhere, the printed code keeps working and always shows current information.
If you have no website, the second option is the portal listing, with the caveat that the address can lapse. And for an agency with many properties, a practical alternative is for each sign to point at a short address of your own that redirects to the live listing: when the property sells, that same address can lead to similar properties instead of an error page.
That last detail matters more than it seems. A sign stays up for weeks after the property sold, and every scan that lands on an error page is a lost enquiry. Redirecting to similar properties turns an expired sign into a new lead.